Things You Can Do to Get More From Your Web Presence

Things You Can Do to Get More From Your Web Presence

With so many marketers vying for our attention online, both small and well-established charitable organizations often are left wondering what they can possibly do to grab some of their supporters’ screentime.

If that sounds familiar, don’t worry. Here are five things you can do to enhance your web presence and develop a sustainable digital marketing strategy that won’t disappoint:

1. Optimize your website for user engagement. While it can seem as if there’s a limitless number of channels and platforms you can use to connect with donors, don’t forget that your website is still the hub of your organization’s online presence and marketing efforts.

When it comes time to refresh your site, keep these factors in mind:

  • Mobile-responsiveness. A vertical layout, clean font choice, and large buttons will help make your site usable on any device. Not sure it passes muster? Pull out your smartphone and navigate around the site or try to complete an online form. Easy? If not, back to the drawing board.
  • User-friendliness. Be sure to create a site that works for all your visitors. Logical navigation, short paragraphs, and forms you can complete in under sixty seconds will keep user frustration (and abandonment) to a minimum.
  • Search engine optimization. Although designing an SEO-friendly site may seem like a bridge too far, you can take a step in that direction by simply following a few best practices, such as keeping page-load time low or including relevant keywords in your content and page headings.

Need some help with your site’s design? Check out our Price list.

2. Evaluate your site’s performance using Google Analytics. So you’ve designed the perfect website — now what?

Test out how well your site is performing across a variety of metrics by setting up a Google Analytics account. Free and fairly straightforward to learn, Google Analytics can provide insight into some of key aspects of your site, such as:

  • Website traffic. Which “referring” sites or channels drive the most users to your site? Analyzing referral data can show you where your visitors come from, be it organic search (Google, Bing), a social media platform, your marketing email, or a third-party site.
  • Most popular landing pages. It’s important to understand not only where your users are coming from, but where on your site they’re landing. This will give you a better idea of which of your programs, initiatives, and/or content is engaging the most visitors.
  • Conversion rates. You can set up a feature in GA called “goals” that will allow you to determine how many individuals are completing your donation/volunteer forms, as well as the source that brought them your site.

Once you have an understanding of how your site is performing, you can start developing strategies for improving your online engagement with visitors and donors. For example, if you see that a high number of users are landing on your donation page but a much smaller number are actually completing the form and making it to the confirmation screen, you might consider optimizing your form to create a more streamlined/user-friendly experience.

3. Understand your email marketing metrics. As one of the most critical channels of communication between your organization and your supporters, email is simply something you can’t afford to ignore. To get the most out of your email marketing efforts, spend some time learning the different metrics tracked by your email service provider and pay special attention to new ways to measure your performance and improve your processes. These include:

  • Open rates. Sometimes it feels like no one is reading the emails your team puts so much time into creating; your open rate can show whether that’s the case. Low open rates might signify unappealing subject lines or content that’s not targeted to right audience.
  • Click-through rates. A user who reads your email and then hits “archive” isn’t engaging with your content. Include relevant links, enticing calls-to-action, and bright buttons to increase your CTR and drive users from email to action.
  • Unsubscribe rate. If users are actively dropping from your email stream, take a closer look at your subscriber list. You might consider segmenting your list to create more targeted groups that receive campaigns more aligned with their interests or preferences.

Email is a great opportunity to keep your organization top-of-mind for your supporters, but only if you use it to deliver high-quality content. Take advantage of analytics to learn what works for your subscribers — and what doesn’t.

4. Apply for a Google AdWords grant. Did you know you can get free online marketing for your nonprofit? It’s true! Google AdWords grants provide eligible nonprofits with $10,000 in AdWords spending per month. You can use your grant to bid on promoted ads that appear at the top of a user’s Google search results when Google users are searching on terms related to the work of your organization. And while there are some restrictions on what you can do with those ads, Google AdWords grants are one of the most strategic ways to drive traffic to your site and raise your profile on the Web.

Here are a few other things you need to know about the Google AdWords grant application and eligibility process:

  • You’ll need to be a registered 501(c)(3) organization.
  • Government entities, hospitals, and schools are not eligible.
  • You’ll need a functional website to link to your AdWords account.
  • Once approved for a grant, you’ll need to meet certain criteria to keep your account active, including a minimum 5 percent click-through rate on your ads.

If you’re new to the AdWords world, you may want to consider bringing on a specialized consultant who can help you secure the grant, set up your account, and help you maximize the impact of your ads.

5. Start planning an online fundraiser. Getting the word out about your organization’s needs through email, your website, and social media is a good first step, but you can take your digital fundraising strategy to the next level by hosting a fundraiser explicitly designed for an online audience.

Here are a few ideas that can help you build an engaged online community while reaching your fundraising goals:

  • Peer-to-peer fundraising. While you may want to host an in-person event to anchor your fundraiser, the meat and potatoes of a P2P campaign should happen online. Be sure to provide donation request templates to your participants, give your top fundraisers shout-outs on social media, and offer gamification features designed to help your supporters stay active for the duration of the campaign.
  • Online auction events. Charity auctions are a nonprofit staple, but this classic fundraising technique can be even more effective when you use an online auction tool and pair your digital fundraiser with a silent or live auction event.
  • Social media contests and giveaways. Create an online raffle and give donors willing to share their donations on social media a chance to win special prizes. You’ll boost awareness through their social media shares while bringing in a ton of additional funds.

It’s never a bad time to refresh your digital marketing strategy, so start thinking now about how you can leverage the techniques outlined above at your nonprofit. Good luck and happy fundraising!

Thank you for you reading article!

We would like to hear from you, send US AN EMAIL.

xandohub

Anointed Minister of the Gospel... Currently resides in Benin City, Edo State, Nigeria...

This Post Has 61 Comments

  1. Website checker

    I love your work, very Genuine and accurate keep it up

    1. xandohub

      Thank you for your honest feedback!

  2. yabanci

    Only wanna remark on few general things, The website design and style is perfect, the content material is rattling great : D. Melissa Rodrick Elon

    1. xandohub

      Thank You Melissa for your sincere feedback.. We are gland to hear this from you..

  3. filmkovasi

    Hello. This post was extremely motivating, particularly because I was looking for thoughts on this issue last Thursday. Roz Roscoe Downs

    1. xandohub

      Thank you for your astonishing feedback.. We are glad this article was useful to you.

  4. bollywood

    Major thankies for the post. Really thank you! Really Great. Ambur Edgar Veronika

    1. xandohub

      Thank you for your awesome feedback.. We are glad this article was useful to you.

  5. netflix

    I believe this is one of the most significant info for me. Henrietta Tynan Dang

    1. xandohub

      Thank you for your awesome feedback.. We are glad you find this article useful.

  6. watch

    Humans are omnivores, with omnivorous teeth, digestive systems, and metabolism. Laina Hakim Corney

  7. anime

    Having read this I believed it was extremely informative. Carlotta Way Melli

    1. xandohub

      Thank You for your awesome feedback.. We are glad you find this article useful.

  8. turkce

    I hate my life but at least this makes it bearable. Ramona Leonard Giesecke

    1. xandohub

      Thank You for your sincere feedback.. We are here for you, and We are glad this article was useful to you…
      And we will surely provide you with more useful update here..

  9. turkce

    Excellent post. I absolutely love this website. Thanks! Aubrey Dev Tolland

    1. xandohub

      Thank You for your astonishing feedback.. We are glad you find this article useful, and there will be more useful update for you here..

  10. turkce

    Nice post. I learn something totally new and challenging on sites I stumbleupon everyday. It will always be useful to read content from other writers and use a little something from their websites. Guglielma Lewie Cati

    1. xandohub

      Thank you for your positive responses, and we are glad that this article was useful to you…

  11. turkce

    Nor again is there anyone who loves or pursues or desires to obtain pain Edin Travis Koenraad

  12. turkce

    Unbelievable how well-written and informative this was. Deny Wadsworth Corell

    1. xandohub

      Thank You for your sincere feedback.. We are glad you find this article useful

  13. turkce

    Unquestionably believe that which you stated. Your favorite justification seemed to be on the web the simplest thing to be aware of. Cordie Sigismondo Fraase

    1. xandohub

      Thank You for your astonishing feedback.. We are glad this article was useful..

  14. turkce

    Will purple ever make it into your purple mod-mesh color wheel? Moll Roderic Farrica

    1. xandohub

      Thank You for your astonishing feedback.. We are glad you find this article useful..
      Will purple ever make it into your purple mod-mesh color wheel?
      Answer is Yes.

  15. turkce

    What a information of un-ambiguity and preserveness of precious familiarity concerning unexpected feelings. Carmela Darb Addiel

    1. xandohub

      Thank You for your astonishing feedback.. We are glad you find this article useful.

  16. turkce

    Well I really enjoyed studying it. This subject provided by you is very practical for accurate planning. Remy Cyrillus Darcee Fiorenze Josh Guinevere

    1. xandohub

      Thank You for your awesome feedback.. We are glad you find this article useful.

  17. turkce

    Excellent article. I definitely love this website. Thanks! Anna Webb Can

    1. xandohub

      Thank You for your astonishing feedback.. We are glad you find this article useful.

  18. turkce

    I love it when people come together andd share thoughts. Miof Mela Natty Desirea

    1. xandohub

      Thank you for your feedback..

  19. turkce

    I blog quite often and I seriously thank you for your content. This article has really peaked my interest. I am going to bookmark your blog and keep checking for new details about once per week. I opted in for your RSS feed too. Malynda Timothee Ximenez

    1. xandohub

      Thank You for your awesome feedback.. We are glad you find this article useful.

  20. turkce

    Also bei dem anerkannten Standard muss ich mal intervenieren. Wohl gemerkt, ich sage NICHT, dass des keinen Klimawandel gibt und ich sage auch NICHT dass dieser Klimawandel nicht von den Menschen gemacht sein kann. Sophie Patrice Schouten

    1. xandohub

      Okay, danke für dein aufrichtiges Feedback.

  21. turkce

    Thanks again for the blog article. Much thanks again. Cool. Dulcy Ax Bonnette

  22. turkce

    Fine way of telling, and nice paragraph to get information concerning my presentation topic, which i am going to deliver in college. Ulrika Timofei Lashoh

    1. xandohub

      Thank You for your sincere feedback.. We are glad this article was useful to you…
      And we will surely provide you with more useful update here..

  23. turkce

    I would like to add when you do not actually have an insurance policy or else you do not take part in any group insurance, you will well benefit from seeking the assistance of a health agent. Self-employed or people who have medical conditions commonly seek the help of the health insurance dealer. Thanks for your short article. Ellissa Brandyn Polloch

  24. turkce

    Check that off the list of things I was confused about. Felicdad Robert Orsay

  25. turkce

    Pretty! This has been an extremely wonderful article. Many thanks for supplying this info. Vicky Wallie Ricardo

  26. turkce

    Having read this I believed it was extremely informative. I appreciate you taking the time and effort to put this article together. I once again find myself personally spending way too much time both reading and posting comments. But so what, it was still worthwhile! Joela Gale Mimi

    1. xandohub

      Thank you for honest feedback..

  27. turkce

    Hello there. I discovered your blog by way of Google at the same time as looking for a comparable matter, your website got here up. It seems good. I have bookmarked it in my google bookmarks to visit then. Meriel Francesco Catherina

    1. xandohub

      Thank You for your awesome feedback.. We are glad you find this article useful.

  28. turkce

    Aku sih alhamdulillah juga pilih asuransinya yang syariah, kalo saja semua orang paham cara kerjanya pasti gak akan ada orang yang gak punya asuransi yaa mba Darci Gaile Delwyn

  29. erotik

    This paragraph will help the internet visitors for creating new website or even a blog from start to end.| Arleyne Eugen Ambrosio

    1. xandohub

      Thank You for your awesome feedback.. We are glad you find this article useful.

  30. 샌즈카지노

    Pls send me in may email the reviewer cause i dont have a credit card.pls. i what review may exam is on oct 16, Thanks mam. Astrix Nefen Hashim

  31. erotik

    Maravilloso relato. Me llevaste a un window shopping de la mano de Angel, el mejor nombre que pudiste haberle dado a este experto vendedor de artefactos funerarios. Bonnee Ambros Dwan

    1. xandohub

      Gracias por sus excelentes comentarios. Nos alegra que encuentre útil este artículo.

  32. zortilonrel

    Yay google is my king aided me to find this great internet site! .

    1. xandohub

      thank you for your awesome feedback..

Leave a Reply